It’s About Collaboration - Brand refresh for Chris Jones

I’m looking forward to revealing my brand refresh over the coming weeks. Thanks to Sarah Burley and Gareth Strange from John & Jane for their creativity and direction. 🧡

This is one of the key messages that came out of research undertaken by John & Jane when it got to know Chris Jones better and started to shape a refreshed identity for his practice. With over 30 years’ experience Chris has immersed himself in simple as well as complex projects that need to communicate within a new brand and messaging.  In an interview with Sarah Burley of John & Jane, Chris spoke about, “having the knack of soaking up a sense of a place and community, you immerse yourself fully ensuring you notice the finer grain detail. I also have the experience to understand what kind of strategic change will help to improve and develop an area. You are passionate about the power of this process and how it can improve the quality of people's everyday lives.”

John & Jane identified the scope of the collaborative approach you use, combined with your specialist and personally vouched for networks of specialists is something that you needed to be frame and use as a selling point going forward.

“Keeping Chris Jones in the business name is key due to the good reputation and network he has built.”

“Regeneration is too restrictive, Chris is more than that as he considers what actually makes up a place.”